What types of information we collectPersonal information. The information we collect include your domain name (e.g. whether you logged on from SpinalResourcesInc.com or Google.com), referral data (e.g., we record the address of the last URL you visited prior to clicking through to the SpinalResourcesInc.com website), and browser and platform type (e.g., a Mozilla browser on a PC platform). Non-personal information. Non-personal information is information that cannot be traced back to a specific individual. For example, we track the number of visitors at our website each day.
How we use your informationWe process your personal information for the following reasons:
- to improve the overall quality of the online experience;
- to customize the information SRI delivers to you;
- to count, track, and aggregate your activity into our analysis of general traffic flows at our sites (e.g. tracking where traffic comes from, how traffic flows within the google.com properties, etc.).